
GAC TrumpchiAutomotive Campaign / Route Exploration · 8:53
Trumpchi Yue7 — Their First Off-road Weekend
From route exploration to Their First Weekend, a stock Trumpchi Yue7, first-time off-road participants and a real route become part of the same project.
Vehicle Content Collaboration / Route Exploration and On-camera Participation
The story, approach and work
- The story
- Put the vehicle on a real route and build the story around a practical field question.
- The approach
- Connect route exploration, driving and first-person presentation so viewers can follow the challenge.
- The work
- The 8-minute-53-second film is public, and the corresponding Yue7 campaign task has completed client acceptance.

























