iCARVehicle Experience / Features in Use · 1:55
iCAR03 — A Little Box in the Snow
A compact SUV spotted by the roadside leads to a snowy drive and a look at its controls. A showroom conversation, road scenes and driving modes connect features to an everyday vehicle experience.
About the Project
- The story
- How can a new vehicle's features become tangible and easy to follow?
- The approach
- Connect first-person presentation with snow driving, a showroom conversation and close views of the vehicle interface.
- The work
- An approximately two-minute vehicle film combining snow-driving scenes with a look at the vehicle interface.
