Automotive Campaign / Route Exploration · 8:53

Trumpchi Yue7 — Their First Off-road Weekend

From route exploration to Their First Weekend, a stock Trumpchi Yue7, first-time off-road participants and a real route become part of the same project.

Vehicle Content Collaboration / Route Exploration and On-camera Participation

Original public Autohome cover

Original on Autohome Discuss a collaboration

The Collaboration, at a Glance

The context: A weekend with two off-road beginners puts a stock Trumpchi Yue7 into a story about people and a real route.
My contribution: Creator collaboration, content creation and publication.
Delivered work: A publicly released 8-minute-53-second film. The corresponding campaign task completed client acceptance.
Discuss a similar project: Vehicle experiences, participant stories and route-led content.

An orange Trumpchi Yue7 on a woodland gravel route with a camera arm mounted beside the vehicle — Yue7 route-project field photograph

Another film from the project: Stock Yue7 at Laozhanggou

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