Media Kit
A compact page for brands, automakers, platforms and production partners to assess collaboration value.
Downloadable file
Download PDFHUQIDAO Media Kit PDF
English PDF · Updated November 2, 2026. Platform observations retain their individual collection dates.
Across Platforms
Public account figures, checked individually. Each card carries its own observation date.
675 Public works
Observed Public source6,598,378 Channel views
1,092 Channel videos
Observed · rounded platform displayPublic source717 Public posts
Observed Public sourceFigures reflect public pages at the time of reading and are not a live counter. Platforms have separate audiences; follower counts are not deduplicated people.
The audience profiles, totals and screenshots below retain their May 3–4, 2026 dates. They are a separate historical snapshot.
Reach and Field Experience
Not just exposure, but placing brands inside real conditions, real challenges and memorable stories.
Platform figures and audience data recorded: – . WeChat Channels portrait through May 3, 2026, 23:59. This is a historical snapshot.
Sum of account followers and subscriptions in May 2026, not deduplicated people or a mixed-date current total
#胡七刀 has become a platform-level topic asset with 1,657 participants creating and amplifying the tag
Douyin 19.177M likes, Kuaishou 15.004M total likes, Bilibili 8.241M likes, WeChat Channels 900K video likes and TikTok 395K likes
Bilibili 823 posts, WeChat Channels 259 original posts and Weibo 136 posts; additional platform libraries can be added over time
Ice, desert, jungle, border and racing environments, based on public and provided materials
Platform Totals
A totals-first snapshot for partners: followers, lifetime views, lifetime likes and content assets across the Chinese platform matrix.
Platform figures and audience data recorded: – . WeChat Channels portrait through May 3, 2026, 23:59. This is a historical snapshot.
DouyinOpen Profile
1.807M followers
19.177M likes; 79% male, 21% female; #胡七刀 tag: 1.03B views
Ages 31-40 lead the audience; Guangdong ranks first at 14%; interests include casual logs 34%, social topics 10% and automotive 7%
KuaishouOpen Profile
1.241M followers
15.004M total likes; 84% male, 16% female
Ages 12-17 account for 26%, ages 18-23 and 31-40 each account for 19%; Android 81%, iOS 19%
BilibiliOpen Profile
569K followers
110M views and 8.241M likes
Video accounts for 83% of follower sources; preference terms include Tank 400, pickup trucks and diesel
XiaohongshuOpen Profile
330,967 followers
60% male, 40% female; ages 25-34 account for 29% and 35-44 for 24%
Interest clusters include lifestyle logs, food, entertainment, automotive, film, social topics, games and fashion
WeChat ChannelsPlatform Data
625,243 followers
63.77% male, 35.16% female; ages 30+ account for 81.66%
Guangdong contributes 122,273 followers, or 20.49%; devices: Android 53.07%, iOS 33.94%
TikTokOpen Profile
32K followers
395K likes
@huqidao carries the 4WD TV, China Arctic Ice Road, off-road and overseas documentary positioning
YouTubeOpen Profile
13.8K subscribers
@HUQIDAO
Long-form channel for OVERLAND: IMPOSSIBLE trailers, arctic episodes and documentary work
WeiboOpen Profile
1,057 followers
97K cumulative video views and 810 repost/comment/like interactions
136 total Weibo posts; profile label: original video creator
Audience Profile and Platform Mix
A practical read on who is watching, where they are concentrated, and how the main platforms work together for brand campaigns.
Platform figures and audience data recorded: – . WeChat Channels portrait through May 3, 2026, 23:59. This is a historical snapshot.
Gender Mix
source basisMaleFemaleUnknown
Main Age Groups
platform basisTop Markets
key marketsDevice Mix
device splitData sourcesHighlighted: All sources
Audience Profile
A practical reading of who the audience is, separating verified platform data from strategy inferences.
Platform figures and audience data recorded: – . WeChat Channels portrait through May 3, 2026, 23:59. This is a historical snapshot.
Gender mixAudience Data
Male-led, still female-reachable
Douyin is 79% male, Kuaishou 84% male, WeChat Channels 63.77% male and Xiaohongshu 60% male. At the same time, WeChat Channels is 35.16% female and Xiaohongshu is 40% female, keeping room for travel, lifestyle and family-outdoor angles.
High-intent age groupsAudience Data
25-49 as the core
On WeChat Channels, ages 30+ make up 81.66%, including 40-49 at 34.15% and 30-39 at 27.80%. On Xiaohongshu, 25-34 accounts for 29% and 35-44 for 24%; on Douyin, 31-40 is the leading age band.
Interest clustersAudience Data
Automotive + outdoors + overseas life
Xiaohongshu shows lifestyle logs, food, entertainment, automotive, film, social topics, games and fashion. Douyin interests include casual logs, social topics and automotive. Bilibili preference terms include Tank 400, pickup trucks and diesel.
Platform structureAudience Data
Short-video reach + long-form trust
Douyin shows 1.807M account followers and 1.03B #胡七刀 tag views. Kuaishou has 1.241M followers, WeChat Channels 625K, Bilibili 569K and Xiaohongshu 331K, while TikTok and YouTube extend overseas distribution and long-form trust.
Key regions and devicesAudience Data
South China, Yangtze Delta, tier-one cities
On WeChat Channels, Guangdong contributes 122,273 followers or 20.49%, followed by Jiangsu, Zhejiang, Shanghai, Shandong and Beijing. In Guangdong, Guangzhou has 29,709 followers, Shenzhen 24,790 and Foshan 12,648. Devices skew Android 53.07% and iOS 33.94%.
Partner audienceInsight
Owners, buyers and outdoor users
Best fit: pickups, hard-core SUVs, RVs, camping gear, modifications, destination travel, off-road events, overseas routes and documentary projects. The value is placing products in real field tests instead of simple talking-head ads.
Douyin Content Style
Public Douyin content signals point to a field-led automotive and overseas-documentary style, not generic lifestyle posting.
Real Field First
The work places vehicles, people, and destinations in actual road conditions, weather, border environments, and live events rather than studio-only explanations.
Vehicle Themes with Recall
The Douyin cover leads with expedition RVs, pickups and a forest camp scene. Public Douyin search results show Ford pickups, Super Duty 6.7L diesel V8 and ROCKTANK expedition RV booth content, making the account a strong fit for pickups, RVs and hard-core SUVs.
Overseas Chinese Lens
Melbourne, Australian hunting observations and Bangkok-to-Melbourne content signals reinforce the account's overseas field perspective with Chinese narration.
Best Commercial Formats
The strongest brand formats are route challenges, product field tests, booth walk-throughs, short documentary chapters, event coverage and cross-platform serial columns.
Platform Visual Assets
Reusable platform visuals for partners who need a quick read on account positioning and content style.
Douyin Profile · Open
Douyin Profile Cover and Account Totals
The updated Douyin cover leads with expedition RVs, pickups and a forest camp scene. The profile shows 19.177M likes and 1.807M followers, making it a strong account-positioning asset.
WeChat Channels Profile
WeChat Channels Profile and Followers
The WeChat Channels profile and backend audience view show 625,243 followers, 900K video likes, 916K heart interactions and 259 original posts. The follower base is 63.77% male, with ages 30+ making up 81.66%.
TikTok Profile · Open
TikTok Overseas Short-Video Account
The TikTok profile shows @huqidao with 32K followers and 395K likes, carrying the off-road, overseas field and 4WD TV positioning into the global short-video platform.
YouTube Channel · Open
YouTube Long-form Channel
The YouTube channel @HUQIDAO shows 13.8K subscribers and hosts OVERLAND: IMPOSSIBLE trailers, arctic episodes and documentary content.
Field Visual Library
Field photographs of people, vehicles and production setups give context to the selected projects.
Extreme Route / Built Location
China Arctic Ice Road Field
Ice-road terrain, heavy machinery and field execution in one frame, showing the work happens beyond online publishing.
Snowfield at Night / Portrait
Snow-road Portrait beneath a Starry Sky
A person, snow-covered road and night sky in one field photograph.
Behind The Scenes / Documentary
Mountain Production Setup
Camera, lighting, audio and landscape context make the production capability visible at a glance.
Camera / On-camera Microphone
Indoor Camera and Audio
A handheld camera and mounted microphone show an indoor filming setup.
Role Visual / Project IP
Ice Road Patrol Identity
A memorable Ice Road Patrol image for cold-weather challenges, off-road safety and expedition storytelling.
Behind the Scenes / Camera Equipment
Indoor Production Scene
A seated subject, cameras and monitoring equipment show an indoor production scene.
Partners and Public Projects
Brands, public projects and industry relationships across vehicles, outdoor equipment and other collaborations. The project pages describe the specific contribution.
Automotive Brands
10
Land RoverDefender TVC / UTV driving participation
GAC TrumpchiYue7 vehicle and route content
iCARiCAR03 vehicle experience
TANKTANK 400 vehicle content
GWMVehicle and off-road content
CheryVehicle project materials
SAIC MAXUSPickup, RV and export vehicle content
Beijing AutomotiveOff-road vehicles and China-brand content
FordPickup and overseas field content
JeepHard-core off-road brand
Powersports
1
Gear and Modification
7
Airbag ManRecent brand collaboration in progress
ARBOff-road accessories and recovery
ALL-TOPRecovery and outdoor equipment
ADA OverlandOverland and outdoor modification resources
LF BroOff-road gear and outdoor products
LightFoxOutdoor lighting and vehicle gear
Chiku LightingLighting and vehicle lamp upgrades
Tires and Maintenance
5
Energy and Power
4
RV and Camping
6
Brand Collaborations
1
Advisory, Direction, and Cross-Border Resources
Content is only one layer. HUQIDAO can also help brands land in real markets.
HUQIDAO combines the identities of director, content IP, ROCKTANK founder and cross-border manufacturing connector. That makes the collaboration useful not only for exposure, but for product understanding, market entry and resource connection.
China brands going overseas
Support market entry thinking, product storytelling, channel touchpoints and localized content for vehicle, RV, outdoor and equipment brands.
International brands entering China
Provide China-market understanding, content pathways, partner-resource connection and field-scene advice for automotive, camping, power and outdoor brands.
Manufacturing and product advisory
As ROCKTANK founder, HUQIDAO understands the relationship between product development, supply chains, real user scenarios and content communication.
Director and original works
Overland: Impossible and 4WD TV China are HUQIDAO's representative works, supporting documentary, long-form series and brand-story production.
Some stories have to be filmed on location.
For a vehicle, a piece of gear or an event, we can discuss short-form films, documentaries, route stories and on-location production. Share your project, timing, location, deliverables and a reference film.