4WD TV4WD TV

International Programming / Chinese Localisation

4WD TV in China — From Programme Introduction to Local Content

From introducing an international programme and adapting it into Chinese to local filming and project delivery. 4WD TV China connects off-road stories with Chinese audiences, people and real locations.

Programme Introduction / Chinese-language Localisation / Local Project Delivery

The Collaboration, at a Glance

The context
Bring an international off-road programme into a Chinese-language context, connecting its people and stories with vehicles and outdoor experiences in China.
My contribution
My work covered programme introduction, Chinese-language localisation and local project delivery, connecting filming, events and brand content in China.
Delivered work
Chinese-language programming and China-based content for 4WD TV, including a public launch story and the China–Australia off-road series.
Discuss a similar project
Chinese-language content for international programmes and brands, filming in China, interviews, and automotive and outdoor storytelling.

4WD TV China: China–Australia Off-road Challenge, Episode 1

Have a project in mind?

Share your vehicle or brand, timing and intended use. This project will be included as a reference in your inquiry.

Discuss your project

From Introduction to Local Delivery

  1. 01

    Programme introduction

    Connect with the international programme team and introduce the content to Chinese audiences.

  2. 02

    Chinese localisation

    Adapt the language and presentation for Chinese audiences.

  3. 03

    Local filming and events

    Connect programme personalities with local filming and events in China.

  4. 04

    Brand storytelling

    Build brand stories around vehicles, equipment and people in the field.